Why Social Media Matters

What's behind an authentic approach to social media?

Summary
Transcript
Why is understanding social media so important? Social media is not going anywhere - it's here to stay. Because of that, it's important that your business & your organization thinks about it strategically and grows with it as it grows. Social media expert James Andrews talks about the importance of know how your brand sounds and looks to your audience, and how to engage with it as an organization.
Why is understanding social media so important? Social media is not going anywhere - it's here to stay. Because of that, it's important that your business amp; your organization thinks about it strategically and grows with it as it grows. Social media expert James Andrews talks about the importance of know how your brand sounds and looks to your audience, and how to engage with it as an organization.
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James Andrews

James Andrews serves as Chief Digital Evangelist for Studio Good based out of their East Coast office. Studio Good is an award-wining digital and social good agency bringing together brands, celebrities, cause, online actions, and rea...

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