How Women in Business Enhance Bottom Lines

Do women play a direct role in the strategic decision-making for your organization?

Summary
Transcript

Ellen Adair Wyche, strategic development consultant for Atlanta Hospital Hospitality House, shares how women should think beyond the traditional roles the world has afforded them and engage themselves in business and leadership.

“When women are engaged in business, in leadership roles and in ways that particularly help direct strategic decisions, everything changes,” says Ellen. “Women bring an opportunity to create shared value that not only enhances a company's ability to be successful financially, but also women look at what are the other ancillary byproducts that business can employ.”

Watch the video to learn more from Ellen about how women have the power to enhance a business’ bottom line.

I love developing young women for a number of reasons, not the least of which is that I'm excited by their potential. The global, economic future rests in the hands of women, for a number of reasons. Not only is it what they bring to the business world, but it's also the way that they arbitrate their families, they make a majority of household decisions, they influence their partners, and their parents, and their children in ways that men simply don't have the ability to do because of the structure of families in societies. So, developing women to think beyond the traditional role that the world has afforded them, is a very exciting, but also critically necessary thing that we do in the early days of the 21st century. And I'm excited to have been a part of that, not only in my own family, but also with young women that I meet and touch on a daily basis.

I was excited to be part of developing and founding a company called Womenetics. And Womenetics is not about a big group hug for women. It's about bringing a better bottom line to business. Because we know that when women are engaged in business, in leadership roles, and in ways that particularly help direct strategic decisions, everything changes. Women bring a particular way of looking at business that is expansive. It's innovative, it's nurturing, it's warm. Women bring an opportunity to create shared value that not only enhances a company's ability to be successful financially, but also women look at what are the other ancillary byproducts that business can employ.

How can business help solve some of the biggest intractable social problems of the world today? Looking at business through a female perspective brings and opens up a whole new world of innovative thinking. And that is what really excites me about developing the next generation of young women to step into leadership roles.
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Ellen Adair Wyche

Ellen Adair Wyche is a seasoned professional with a history of success working with business owners and corporate leaders to develop strategies and programs that deliver bottom line results in highly competitive markets. Her expertis...

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