How to Engage Your Team in the Creative Process

Are you enabling your team to own their creativity?

Summary
Transcript

Brad Wise, chief creative officer at Rebel Pilgrim Productions, explains how he encourages and engages his team to join in on the creative process.

“I very rarely have a specific idea of what the end product is going to be,” shares Brad about his ideation process. “I have a nugget of an idea and then what I try to do is have a team of different folks who I invite together and I say, ‘Here's kind of the nugget of the idea. This is your specialty in this specific thing I'm asking you to do. Let's build this together.’”

Watch the video to learn how to engage your team in the brainstorming process and discover ways to provide them with opportunities to be creative.

I think my earliest memory of creativity is I was a kid and I pulled out all my parents' Tupperware and I got all the different liquids, like soy sauce and water and food coloring, and I was just mixing and matching stuff. I didn't even know what I was doing. But my mom walked in and asked, a huge mess everywhere, and she wasn't mad. She just asked if I was experimenting, doing experiments and all that. And I think early on, my parents just, I don't know if they intentionally or accidentally, encouraged me that it was OK to be creative even if that meant making a mess.

And so for me, I oftentimes lead creative projects and I'm not the type of creative that has every step of the end product or the clear vision. I very rarely have a very specific idea of what the end product is going to be. I have a nugget of an idea and then what I try to do is I have a team of different folks who invite together and I say, "Here's kind of the nugget of the idea. This is your specialty in this specific thing I'm asking you to do. Let's build this together."

And I've found that when you give folks ownership and you don't just prescribe for them your vision of what you want to be, but you kind of like cast enough of that vision where they get a picture of it, but they feel like they have an opportunity to be a part of it and enhance it and bring their expertise to it, that's when you figure out what the end product truly is supposed to look like. And it's way more fun that way. I much prefer to watch people shine and be themselves and bring that thing to the table and watch the glow on their face when they realize that if we're making a movie or if we're just creating some poster together, when they get to see their piece of work on there that they did, that they got to contribute, that's way more fun than if I just had it all spelled out and figured it out myself.
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Brad Wise

Brad Wise is the chief creative officer for Rebel Pilgrim Productions based in Cincinnati, Ohio. He co-wrote and produced the documentary, "Road to Emmaus, PA" and wrote and directed the racial drama, "Fenced Off," as well as the quir...

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