Big Ideas Allow Us to Connect With Others

Are you hiding your ideas away or sharing them with others?

Summary
Transcript

Seth Godin, marketing guru and best-selling author, shares how ideas enable us to connect with others in our economy and around the world.

“In our industrial, polished, perfect, let's-go-to-the-mall world, we're afraid to put our fingerprints on something,” says Seth. “We're afraid to say, ‘I made this.’ But in fact, it's the humanity of a person who cares [about] doing something that works in our connection economy.”

Watch the video to learn more about how ideas enable us to connect with others and further our business as a result.

Wabi-sabi means handmade, worn. It means a human touched this. It means time has touched this. A catcher's mitt is worth more with wabi-sabi than when it's brand new out of the box.

And in our industrial, polished, perfect, let's-go-to-the-mall world, we're afraid to put our fingerprints on something. We're afraid to say, "I made this." But in fact, it's the humanity of a person who cares doing something that works in our connection economy.

A friend of mine lives in Lahore, Pakistan. Most people in this room don't do business with someone in Lahore, Pakistan. But he said, "You know what? There are people here who know how to make shoes." So he went on Kickstarter and invented an entire line of shoes, sold it out, and now he employs over a 100 people. Not because a magical thing occurred that enabled him to do that, but because big ideas now enable us to connect. These are choices.
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Seth Godin

Seth Godin is the author of 17 books that have been best-sellers around the world and have been translated into more than 35 languages. You might be familiar with his books Linchpin, Tribes, The Dipand Purple Cow.

In addition ...

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