Community is the backbone of every entrepreneurial endeavor. You aren’t just solving problems for yourself; you’re solving them for your community.
- Gain Buy-In
Building a community around your brand starts with buy-in for your story. Why is this the most exciting thing that’s around right now? Your community will become the first responders to your idea.
- Show Up
Radha had an aha moment in her 30s: She was lonely. “I began showing up for everything,” she says, noting that 90 percent of making friends and building community is showing up for what you care about.
- Redefine Friendship
Have you ever made a list of the qualities you want in a friend? Radha committed to cultivating those qualities in herself and searching for them in others. Specifically define what your community looks like then go all-in to pursue it.
- Embrace Digital
More and more, virtual events will just be called “events.” In the same way, digital communities are still communities.
Bottom line: Investing in community is everything.
Listen to our whole conversation with Radha above, or through your favorite podcast player listed at the bottom of this page.
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Learn more about Radha Agrawal and connect with her on social media through her website.