As your leadership responsibilities grow, it is easy to get caught up in greater complexities: the number of decisions you must make increases; the alternatives seem endless. Yet, our brains can only successfully attend to and focus on one thing at a time. Great leaders help create in others the focused attention necessary to collectively move toward a common goal. How do they do that? By adopting a three-step approach to ensuring that their messages are clear and their guidance is easily understood and actionable: #1: They attend to what is relevant. #2: They inhibit everything else. #3: They create a working memory. People crave simplicity. They want a clear plan with a focused goal and a path to get there. The leaders who can take a seemingly complex situation and simplify it with a common purpose will achieve their goals and gain the favor of those that follow them.