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James Andrews serves as Chief Digital Evangelist for Studio Good based out of their East Coast office. Studio Good is an award-wining digital and social good agency bringing together brands, celebrities, cause, online actions, and real life interactions to create impactful, measurable results. James previously founded Social People a strategic communications agency that helped brands navigate the social/mobile web in order to build better connections with their audiences. Their clients included Nike, Lexus, The Grammy Awards, Equinox Fitness, and legendary actress Jane Fonda.
Before launching Social People, Andrews was Vice President of Ketchum Digital and directed global social media brand strategies for Monster.com, FedEx, GeekSquad, Nokia, Wendy’s and Newell Rubbermaid.
In 2009, Andrews created #BeatCancer an online campaign to raise awareness and micro fund raise for Cancer research. #BeatCancer garnered the 1st ever Guinness World Record for social media mentions and most importantly raised $70,000 for cancer charities in 24hrs via Twitter.
James was named to the 2012 Ebony Power100 list and blogs at Fast Company as well as Huffington Post. No stranger to being in front of the camera, Andrews can be seen as a contributor on CNN, Fox and CNBC discussing current news and social media stories.