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Chris Barez-Brown has been unleashing the creative potential of worldwide organizations including Nike, Coca Cola, Diageo, The Gates Foundation, Sony and WPP. He is a master of metamorphosis, challenging and transforming businesses through embedding Creative Leadership as part of the DNA of the culture.
He founded Upping Your Elvis in 2009 driven by the belief that everyone can shine more brightly. His personal passion is releasing human genius and he is wholly committed to making this planet a shinier and more fulfilling place for everyone in it.
Chris is the author of How to Have Kick-Ass Ideas, a best-selling Harper Collins book. His second book, Shine – How to Survive and Thrive at Work published by Penguin, was recently lauded “Business Book of the Month”. His third book Free – Making Work, Work will be published in 2014 as is expected to further shake up our view of how we can be even more extraordinary in business.